CTN - Innovation in Communication

Best Practice Examples from 2003

BP's Environment and Social homepage



The scored 75/79 in our survey and ranked 1st out of the FTSE 100. Some of the obvious (and rare) attributes of this site include:
  • Personalisation
  • Search-ability
  • Profile on BP's main site
  • Engaging content
BT's Betterworld website



The BT site scored 70/79 in our survey and ranked 2nd out of the FTSE 100. This 'magazine' style site scored very well for:
  • User interaction (debates, competitions, feedback etc)
  • News and up-to-date information
  • Clear branding with the rest of BT's site
J Sainsbury's CSR website



The Sainsbury's site scored 69/79 in our survey and ranked 3rd out of the FTSE 100. Although a small site in terms of content it does well on:
  • Link from the corporate homepage
  • News and contact
  • Navigation