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Best Practice Examples
from 2003
BP's Environment and Social homepage
The
scored 75/79 in our survey and ranked 1st out of the FTSE 100. Some of the obvious (and rare) attributes of this site include:
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Personalisation
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Search-ability
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Profile on BP's main site
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Engaging content
BT's Betterworld website
The
BT site
scored 70/79 in our survey and ranked 2nd out of the FTSE 100. This 'magazine' style site scored very well for:
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User interaction (debates, competitions, feedback etc)
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News and up-to-date information
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Clear branding with the rest of BT's site
J Sainsbury's CSR website
The
Sainsbury's site
scored 69/79 in our survey and ranked 3rd out of the FTSE 100. Although a small site in terms of content it does well on:
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Link from the corporate homepage
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News and contact
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Navigation
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